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Sep 12, 18 · How keyword match types work after the new close match variants change Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queriesJun 16, 14 · How Keyword Match Types Work Every keyword you add to your account can be assigned one of four possible match types broad, broad match modifier, phrase, or exact You assign a match type by adding symbols to your keywords Let's take a look at the symbols associated with each match type and how it affects the reach of your keywordsAdwords keyword match types are the keyword parameters that control which search queries your Google ads appear for There are four keyword match types in Ads and each match type has its advantages and disadvantages Broad Keyword Match Type The broad keyword match type if the default type in Google ads and with the widest reach Common Ppc Keyword Mistakes Understanding Broad Match Vs Phrase Match Vs Exact Match Search Eng